AI Insights · Timothy · January 2024
Top 5 Social Networking Apps in South Africa Q4 2023
Discover the performance trends of the top social networking apps in South Africa during Q4 2023, including downloads, revenue, and active users.
In the fourth quarter of 2023, social networking apps in South Africa displayed varied performance metrics across downloads, revenue, and active users. Here, we delve into the top 5 apps and their trends over this period.
Grindr - Gay Dating & Chat saw a notable increase in weekly revenue, peaking at approximately $10.2K in the final week of December. Weekly downloads were relatively stable, starting at 1.4K and reaching around 1.7K by the end of the quarter. Active users fluctuated slightly, ending the quarter with about 48.7K users.
Life360: Find Friends & Family experienced a consistent rise in weekly revenue, culminating at $7.2K in the last week of December. Downloads showed a significant increase mid-quarter, peaking at 10.2K in early December before slightly declining to 6.2K. The app maintained a high number of active users, ending the quarter with 269K.
Facebook continued to dominate with substantial weekly downloads, reaching a high of 276.6K at the start of October but tapering off to 120.3K by the end of December. Revenue peaked at almost $8K in the last week of the quarter. Active users remained robust, with numbers slightly fluctuating but ending strong at approximately 22.1M.
Dating.com: Global Chat & Date displayed a steady increase in weekly revenue, peaking at $4.3K in early November. Downloads saw a significant spike to 12.5K in early October but gradually declined to around 3K by the end of the quarter. Active users showed a peak of 38.4K in early October, ending the quarter at 25.8K.
BIGO LIVE-Live Stream, Go Live exhibited fluctuating revenue, peaking at $9.6K in late September. Downloads ranged from 2K to 3.4K throughout the quarter. The app maintained a stable number of active users, ending with approximately 29.3K.
For more detailed insights and comprehensive data, visit Sensor Tower.